Residential Marketing Plan
Luxury Living Realty is a boutique brokerage specializing
in the high-end residential real estate market in South Florida.
We provide our clients unparalleled personalized service delivered
by the area's most accomplished, knowledgable and respected real
estate professionals. Our goal is to make sure Luxury Living
Realy clients become clients for life. Our Residential Marketing
Plan offers a mix of aggressive marketing strategies and sharp negotiation
skills. Here are a few steps that Luxury Living
Realty Agents will do upon listing your property.
Step 1: Prepare Your Property For Sale
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Understand your real estate goals
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Prepare compartive market anaylsis (CMA) to establish a
fair market value for your property
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Identify profitable home improvement opportunities
Step 2: High-Impact Marketing Materials
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Arrange a professional photography of your home and a
High Definition Virtual Tour, Slide Show of your property on
our high profile website and MLS that is visited by all real
estate agents in South Florida
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Prepare a Full-color Print brochure and Digital brochure
of your home
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Send mass e-mails to National and International brokers
announcing the listing of your home
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Send Direct Mailings to residents in the surrounding community
as well as high profile National and International Mailing Lists
and Brokers
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Send Direct Mailings to Luxury Living Realty's Mailing
List of Qualified Buyers
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Press Releases and Editorials
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Networking with other High-End Brokers
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CD ROM Business Cards promoting your properties with state
of the art virtual tour
Step 3: State of The Art Technology
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Immediately place your home with professoinal digital images
on Multiple Listing System (MLS) that is available to all real
estate professionals
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Immediately list on National sites like LuxuryLivingRealty.net,
CondoCompany.com, Realtor.com, Reelestates.com, YellowPages.com,
and HauteLiving.com
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Client Log-In through our website for up to date reports
on showings and activities on your property
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Leverage my in-house systems for fast-response marketing
Step 4: Consistent Media Advertising
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Market your property in National and International publications
including Miami Herald, Ocean Drive, Haute Living, Distinctive
Homes, Unique Homes, Robb Report, Quien and others
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Consumer and industry magazines and journals
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Participation in Trade Shows
Step 5: Showings and Open Houses
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Help you prepare your home for showings
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Luxury Living Realty Agents are always available to
show qualified buyers and agents
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Schedule your home for an Open Houses and Brokers Open
Step 6: Follow-up Quickly and Consistently
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Immediately respond to all leads
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Encourage serious buyers to make serious offers
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Facilitate the closing process to ensure a successful,
competitively priced, stress-free sale
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